In order to stay up to date with current marketing trends – for you as well as ourselves – we have put together some information on recent statistics that we found interesting. With digital marketing growing year by year, it is sometimes a case of “out with the old, in with the new”, and some trends can come and go pretty quickly. Leah and I thought it would be useful to keep you up to date with some useful marketing information for 2020.
Online users have a need for greater interactivity with websites. Recent results from the Demand Gen Report show that up to 91% of users are seeking more visual and interactive content, while data also shows that our brain processes visuals 60,000 times faster than text. Interactive content is different and new, and as a result, stands out more. It is also easy to share interactive content with friends and colleagues.
Much like interactive content, customers respond well to visual content. People would much rather digest information through both audio and visual means, rather than just reading everything off a webpage. Recent studies have shown that people are 85% more likely to buy a product after watching a video about it, while according to HubSpot, 54% of consumers want to see more video content from a brand or business they support.
Live videos should also not be ignored. The live video industry is expected to be worth over £54 billion by 2021. On average, live videos on both Facebook and Instagram keep an audience watching three times longer than recorded ones. The daily watch time for Facebook Live videos have quadrupled in the space of a year, and they produce six times as many interactions as traditional videos.
Both augmented reality (AR) and virtual reality (VR) have grown in popularity. In 2020, AR is expected to surpass VR in status, despite VR’s early lead. Many major companies are making use of AR. For example, Ikea has launched an app that allows users to place a piece of furniture in their home before purchasing the product. Some construction equipment companies have released a similar app that allows users to see if a certain machine will be the right dimensions for their construction project.
The recent trend of smart speakers (Alexa, Echo, Sonos etc.) means that eventually they may become a lot more common. Despite the lack of visual aids, a study of 2,000 smart speaker owners shows that 60% have used them to make a purchase in the past year. In 2019, Amazon claimed to have sold over 100 million Alexa devices, while Google predicts that Google Assistant will soon reach one billion devices.
Following on from smart speakers, the use of voice search on mobile devices is also growing in popularity. At least 20% of mobile searches are made using voice assistants, while it is predicted that 50% of all searches will be voice-based this year. More than 20% of voice-based orders are for groceries, while voice-based purchases are expected to increase to £30 billion in 2022.
If you’re looking for any marketing opportunities, please contact myself or Leah on 0121 360 6000 or please email Leanne@hartrecruitment.co.uk